Meet the PJS Team
Perry Sugarman
Founder & CEO / Group Leader
Perry is an experienced adventure guide and endurance coach with a long-standing belief that meaningful challenge can unlock extraordinary potential in everyday people. His work is driven by the idea that adventure is most powerful when it is purposeful—when preparation, leadership, and experience come together to create lasting personal impact.
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With over 20 years of international guiding experience, Perry has led expeditions across some of the world’s most iconic destinations. His journeys have taken clients to Mount Kilimanjaro, Everest Base Camp, Aconcagua, Mont Blanc, and Mount Elbrus, as well as through the Himalayas, South America, Europe, and the Middle East. Each expedition is carefully designed and led with a strong focus on safety, support, and respect for the environments and cultures encountered.​​
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Perry is recognised as one of the most experienced non-Tanzanian Leader/Guides on Mount Kilimanjaro, having successfully summited the mountain more than 30 times.
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He is also one of only a small number of non-Tanzanians to have completed the Kilimanjaro Gate to Summit to Gate route in under 24 hours—an achievement that reflects both his physical preparation and deep understanding of high-altitude conditions.
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At the core of Perry’s approach is the belief that most people underestimate what they are capable of. Through challenge-based adventure, clients often discover resilience, confidence, and strength they didn’t know they had. Over the years, Perry has witnessed countless personal transformations, reinforcing his commitment to guiding with purpose and care.
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In addition to guiding, Perry is a certified Ironman, Marathon, and Cycling Coach, with extensive experience competing in endurance events worldwide. This background allows him to support clients throughout their preparation—physically, mentally, and strategically—ensuring they arrive ready for the challenge ahead.
Chris Edwards
Head of Operations / Group Leader
Chris brings more than 40 years mountaineering, public service and outdoor adventure experience.
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His unique style of leadership has developed from his experiences working with the UK’s Emergency Services, the British Army and as a volunteer UK Search & Rescue Technician.
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He continues to be a full time Outdoor Instructor and he's been an International Expedition Leader since 2014 leading teams on adventures to Nepal, India, Tanzania, Morocco and Nicaragua to name just a few.
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Chris has led expeditions to Everest Base Camp, Kilimanjaro and has even ‘volcano boarded’ with teams in Central America.
As well as being a UK Mountain Leader and an International Expedition Leader, Chris is also a qualified British Canoeing Paddle Sport Instructor, Paddle Sport Touring Leader, PADI Diver, Swift Water Rescue Technician and a Bushcraft Instructor.
In his spare time Chris enjoys training for, and competing in, mountain ultra marathon events.
Whilst his individual passion for the outdoors is unquestionable, he derives no greater personal satisfaction than from supporting others in realising and succeeding in their own dreams, adventures and ambitions.
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Chris believes it's is an absolute pleasure to meet so many like-minded and adventurous people from all around the world. To visit and explore such breathtaking places together, and to share in some of their achievements, is a deeply humbling experience for him. For Chris, this is not work but a privilege—one he feels incredibly fortunate to experience—and he remains eternally grateful for the opportunities he has been given to be so closely involved.
Noah Isaac
Head of Strategy / Group Leader
Noah brings a rare combination of operational discipline, commercial expertise, and leadership to everything he does.
After completing three years of military service, Noah transitioned seamlessly into the civilian world, where he has spent the past four years working across the finance sector and the military supply business. His professional background has given him a strong foundation in strategic thinking, logistics, risk management, and decision-making under pressure—skills that continue to define his approach to both business and leadership.
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For the past four years, he has served as an assistant leader on PJS trips, supporting teams in some of the world’s most demanding and inspiring environments. During this time, he has completed multiple climbs of Kilimanjaro, Everest Base Camp, an Aconcagua, gaining extensive high-altitude and expedition experience. His leadership style emphasizes preparation, teamwork, and resilience, ensuring participants are supported both physically and mentally throughout each journey.​
​Noah’s expedition experience also extends beyond high-altitude climbs. He has led and supported trips across Europe and the Middle East, working with diverse groups and adapting to a wide range of cultural, environmental, and logistical challenges. Whether in the boardroom or on the mountain, Noah is known for his calm presence, reliability, and commitment to helping others perform at their best.
Ian Tate
Head of Charity & Corporate Liason
With over 30 years in the charity challenge sector, Ian brings deep knowledge, passion, and strategic insight to PJS Adventures. Previously a senior leader at a major London-based charity, he managed a busy Challenge Events team and delivered large-scale sporting events across the UK and internationally.
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Ian helped design and implement a dynamic fundraising programme that consistently raised up to £1.5 million annually and supported as many as 2,000 participants each year.
He is also a seasoned participant, having completed over 50 challenge events worldwide, including three London Marathons, and memorable adventures like cycling on a tandem with individuals with special needs.
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At PJS Adventures, Ian connects the team with charities and corporate partners, building strong relationships and delivering unforgettable challenge experiences. Friendly, knowledgeable, and passionate, he guides organisations in growing their challenge event portfolio and creating impactful adventure opportunities.