Meet the PJS Team
Behind every adventure is a team of experienced expedition leaders, guides, and specialists dedicated to delivering safe, seamless, and inspiring journeys.
At PJS Adventures, we specialise in designing and delivering guided adventure trips to some of the world’s most extraordinary destinations - from mountain climbs and trekking expeditions to immersive global journeys.
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Our focus is simple: to create experiences that are not only unforgettable, but truly transformative.
Perry founded PJS Adventures in 2009 with the aim of inspiring others to achieve great things, push their boundaries, and experience some of the world’s most spectacular places. His work is driven by the belief that adventure is most powerful when it is purposeful—combining preparation, leadership, and experience to create lasting personal impact.
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With years of international guiding experience, Perry has led expeditions to iconic destinations including Mount Kilimanjaro, Everest Base Camp, Aconcagua, Mont Blanc, and Mount Elbrus, as well as across the Himalayas, South America, Europe, and the Middle East. Each journey is carefully designed with a strong focus on safety, support, and respect for local environments and cultures.
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Perry is recognised as one of the most experienced non-Tanzanian leader/guides on Mount Kilimanjaro, having summited the mountain more than 30 times. He is also among a small number of non-Tanzanians to complete the Kilimanjaro Gate to Summit to Gate route in under 24 hours.
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At the core of Perry’s approach is the belief that people often underestimate what they are capable of. Through challenge-based adventure, clients discover resilience, confidence, and strength they didn’t know they had.
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In addition to guiding, Perry is a certified Ironman, Marathon, and Cycling Coach, supporting clients physically, mentally, and strategically so they arrive fully prepared.
Perry Sugarman
Founder & CEO / Group Leader
Noah brings a rare combination of operational discipline, commercial expertise, and leadership to everything he does.
After completing three years of military service, Noah transitioned seamlessly into the civilian world, where he has spent the past four years working across the finance sector and the military supply business. His professional background has given him a strong foundation in strategic thinking, logistics, risk management, and decision-making under pressure—skills that continue to define his approach to both business and leadership.
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For the past four years, he has served as an assistant leader on PJS trips, supporting teams in some of the world’s most demanding and inspiring environments. During this time, he has completed multiple climbs of Kilimanjaro, Everest Base Camp, and Aconcagua, gaining extensive high-altitude and expedition experience. His leadership style emphasizes preparation, teamwork, and resilience, ensuring participants are supported both physically and mentally throughout each journey.​
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​Noah’s expedition experience also extends beyond high-altitude climbs. He has led and supported trips across Europe and the Middle East, working with diverse groups and adapting to a wide range of cultural, environmental, and logistical challenges. Whether in the boardroom or on the mountain, Noah is known for his calm presence, reliability, and commitment to helping others perform at their best.
Noah Isaac
Head of Strategy / Group Leader
Chris Edwards
Head of Operations / Group Leader
Chris brings over 40 years of experience in mountaineering, public service, and outdoor adventure. His distinctive leadership style has been shaped through work with the UK Emergency Services, the British Army, and as a volunteer UK Search & Rescue Technician.
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He is a full-time Outdoor Instructor and has been an International Expedition Leader since 2014, leading teams on adventures across Nepal, India, Tanzania, Morocco, Nicaragua, and beyond. Chris has guided expeditions to Everest Base Camp and Mount Kilimanjaro, and has even led teams volcano boarding in Central America.
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Chris holds a wide range of professional qualifications, including UK Mountain Leader and International Expedition Leader. He is also a British Canoeing Paddle Sport Instructor and Touring Leader, a PADI-certified diver, Swift Water Rescue Technician, and Bushcraft Instructor.
In his spare time, Chris trains for and competes in mountain ultra-marathon events.
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While his passion for the outdoors is undeniable, his greatest satisfaction comes from supporting others to realise and achieve their own ambitions and adventures.
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Chris considers it a privilege to meet like-minded people from around the world, explore breathtaking places together, and share in their achievements. For him, this work is not a job but a deeply rewarding and humbling experience, one he remains profoundly grateful for.
Assaf’s background is shaped by leadership, resilience, and a lifelong drive to explore demanding environments. His service in an elite military unit instilled discipline, adaptability, and the ability to make clear, confident decisions under pressure, particularly in remote and unpredictable conditions. These experiences laid the foundation for his calm and dependable leadership style.
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Over the past eight years, Assaf has built a successful career as an executive producer, where he refined his strengths in strategic planning, complex logistics, and managing diverse teams. Working across multiple countries and cultures has further expanded his global perspective and problem-solving abilities.
His passion for travel, trekking, and mountain landscapes naturally led him to leading expeditions.
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Known for his steady presence and strong interpersonal skills, Assaf fosters a sense of trust and motivation within every group he leads. He is committed to creating a safe, well-organized, and inspiring environment, enabling participants to confidently take on challenging routes and unforgettable adventures.
Assaf Shefler
Group Leader
Ian Tate
Head of Charity & Corporate Liason
With over 30 years in the charity challenge sector, Ian brings deep knowledge, passion, and strategic insight to PJS Adventures. Previously a senior leader at a major London-based charity, he managed a busy Challenge Events team and delivered large-scale sporting events across the UK and internationally.
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Ian helped design and implement a dynamic fundraising programme that consistently raised up to £1.5 million annually and supported as many as 2,000 participants each year.
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He is also a seasoned participant, having completed over 50 challenge events worldwide, including three London Marathons, and memorable adventures like cycling on a tandem with individuals with special needs.
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At PJS Adventures, Ian connects the team with charities and corporate partners, building strong relationships and delivering unforgettable challenge experiences. Friendly, knowledgeable, and passionate, he guides organisations in growing their challenge event portfolio and creating impactful adventure opportunities.
Lauren began her career in finance after completing a postgraduate degree in Spanish and International Relations and relocating to London.
With a strong commercial mindset and international perspective, she progressed into a Finance Assistant role at a fast-growing training and development company. As the business scaled, Lauren advanced to Finance Manager, playing a central role in opening offices across four countries and supporting expanding global operations.
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She later became Financial Controller at a global consulting firm, where she managed multi-million-pound budgets and partnered closely with senior leadership to drive performance. Her work focused on balancing ambitious growth with long-term sustainability, underpinned by robust financial controls and clear, strategic reporting.
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Lauren now serves as Head of Accounts at PJS Adventures, bringing her extensive experience to support the business’s financial operations. She is passionate about providing a personalised, hands-on approach that helps our team achieve their goals while growing confidently and sustainably.
